How Simple, Helpful Accounting Services Helped Us Grow

2 min readApr 29, 2024


How did we grow Accountfully over the last 12 years? It boils down to supporting the basic accounting needs of a small business; bookkeeping and monthly financial reporting.

Every business needs to be diligent in their bookkeeping from day one. As they grow, the importance of maintaining these fundamental accounting habits gets more important. Additionally, with that business growth will come the need to start looking ahead and planning. That is where the deep value Accountfully provides comes into play.

If you are interested in learning more about the services we provide and at which level of business you need them, that’s a journey to our services page . There you will find all of the services we offer and get a sense of what they support and the pricing of each. That’s not what this article is about, though.

This is about how honing in on your services and value and deploying it in a way that makes you stand out against the competition. You can apply this concept to any type of business.

Our Core Service: Outsourced Accounting

Our outsourced accounting services are essentially an accounting department for your business without the expense and hassle of hiring one internally. Each accounting team has the equivalent of a bookkeeper, a controller and a CFO on their side. We manage an accounting@ their business domain email that we receive bills and send any accounting-related communications through.

Our core service includes:

  • bookkeeping
  • accounts payable and accounts receivable support (we pay bills and send invoices on behalf of the client)
  • cash flow snapshots and cash visibility
  • financial reporting
  • monthly financial review meetings

It’s amazing how much is gained when a founder gives up fumbling through DIY accounting from their schedule. Most of these financial insights get overlooked when the books are behind and the mental capacity for analysis is shot due to work overload. All of these are amazing benefits, but what is the “secret value-add” that Accountfully provides?

Accountfully’s Secret Sauce

All of the key features in our accounting package are important, but the cash flow visibility and monthly discussion of the P&L, Balance Sheet, and the-dare I say sexy-KPI dashboard are the real value-adds.

Having that regular review time on the books to assess what is going on in the business, and where things stand is truly helpful for founders to see.

Overall, don’t over-complicate your services. The trick is to find something that a lot of people or businesses need, and do it better than the others. Once you find that niche or spark that drives your entrepreneurial passion, you will know. Lean into it, define it and execute simply and effectively.

Originally published at




Outsourced Accounting and Tax Services For Modern Brands.